融入中國市場、拉動居民消費，外企能拼哪些“賽道”？｜問答中國·兩會 　

　　2025年全國兩會開幕在即，拉動消費相關問題成為關注熱點之一。在上海英國商會執(zhí)行會長鄧斯圖看來，現(xiàn)在中國消費者傾向于將錢存在銀行而不是消費。他希望深入了解，外企應如何更好地與中國消費者互動，以增加外企在中國市場的銷售額？

　　在中新網(wǎng)《問答中國》欄目中，工信部信息通信經(jīng)濟專家委員會委員盤和林對鄧斯圖的提問，作出解答。他表示，要融入中國市場、拉動居民消費，外企應積極和中國金融機構合作開發(fā)場景金融，挖掘中國消費者潛在需求，并努力給他們留下好印象。(吳家駒 張東方)

　　China's national "two sessions", a key political event shaping the country's policy direction, are set to convene in Beijing Tuesday. Issues related to boosting consumption become one of the hot topics.

　　In the view of Stuart Dunn, executive director of the British Chamber of Commerce Shanghai (BritCham Shanghai)， Chinese consumers now tend to save their money rather than spend it. How can foreign enterprises better engage with the Chinese consumer to help boost consumer sales in the Chinese market? Dunn posed the question in the latest China Q&A to Pan Helin, a member of the Ministry of Industry and Information Technology's Expert Committee for Information and Communication Economy.

　　Pan said that to integrate into the Chinese market and boost consumption, foreign enterprises should actively cooperate with local financial institutions to develop scenario-based financial services, tap into the potential demands of Chinese consumers and try to leave a good impression on them. (Wu Jiaju, Zhang Dongfang)